sales and marketing

Listen to your customer

09.01.19

Never mind the script – Listen to your customer

Research in 2010 shows clearly what to do in delighting customers.  Please...

Winter is coming

04.09.17

Winter is coming....

You haven’t made a sale until you’ve banked the cash. It’s so easy to be...

Crowdfunding

15.06.17

Crowdfunding isn’t just for finance

New product launches You have an idea that you hope people will like and pay...

Train crash customer care

03.04.17

Train Crash Intraction

Intraction - intractable interaction. My typo seems to work in this example,...

Getting that sale - it's a mystery

03.03.17

Getting that sale – it’s a mystery it happens

How do you make sure your seminar, prospect, whoever, stays with you right to...

Everyone loves a good story

31.01.17

Everyone loves a good story

We do – it fleshes out the point, makes everything memorable, and hopefully a...

25.08.16

Do You REALLY Know The Job To Be Done?

We keep hearing that innovation is the lifeblood of every business, and yet we...

Benchmarking

27.07.16

Benchmarking and best practice – where's the customer

Benchmarking is the exercise of comparing yourself against your competitors,...

08.06.15

Marketing automation - the what and why

Marketing changed forever with the advent of the internet, social media and...

29.04.15

Only Two Ways to Compete

Roger Martin put it well in his Harvard Business Review blog. It translates...

29.01.15

Are you a maximizer or satisficer? And why you would care?

A maximizer tries to produce the best result, which may mean spending time and...

16.12.14

It’s hard to grow – here’s how part 8

Not enough admin The problem with admin is that it just costs you money. It...

07.05.14

Getting your life back – Mission Possible

Growth can have its drawbacks. Often a period of growth means that the poor...

17.02.14

In a Nutshell Marketing Plan Guide

The purpose is to provide a simple guide to business owners on how to use a...

08.01.14

The new selling - more caveat venditor than caveat emptor

Sellers beware- caveat venditor! Buyers are armed with all the information they...

02.08.13

Use Google+ because it's good for your business, good for your SEO and it’s the next big thing

Yes, it's less popular than Facebook. Compared to Facebook's 800 million...

01.11.12

Arse time.....

We seem to have invented a new concept – arse time. This occurs quite regularly...

24.07.12

Is marketing really important in a recession?

Is marketing really important in a recession? Don’t follow the herd – it might...

28.06.12

More thoughts on market research (and some helpful tips)

I wrote about market research in a previous blog. Since then, we’ve run a...

17.05.12

First impressions count - get your telephone service right with these seven easy steps

  First Impressions Count – get your telephone customer service right with...