Of course we don’t plan for death – we just expect it. It’s a natural consequence of being human. We don’t plan for death in our businesses either, but neither do we expect it. Businesses are not human. Although they are run by humans and have...
We all strive for certainty – we look for the magic formula that will make our businesses work better and secure our futures. We look to the business gurus, we read their books, we find the “Seven Steps to Success”, or whatever the latest one is...
Two issues are very common to small and medium-sized businesses. Everybody suffers from a lack of resource, and most people worry that their business is under some sort of threat, either externally or internally – and they are generally right, to some...
Businesses normally describe what they do. “We sell apples”.” We are accountants”. It’s not meaningful if you’re trying to explain to someone why they should buy from you. You’re not talking in your customer’s terms....
