Market Research – It’s easier than you think to ask your customers what they want
Simple ways of asking what your customers want
14 ways to charge more without losing customers
Simple ways to justify your prices and get a little bit more
New marketing service – do accountants do that?
Accountancy and marketing are not usually two words that sit comfortably together. Marketeers spend money and are ‘creative’, accountants save money (usually) and focus on facts. But they have a lot more in common than you think. Good...
Pricing for maximum profit
Customers care about prices. But they are certainly not the only thing they care about – and your business and marketing strategy should mirror that fact.In other words, you should never compete on price alone. Instead you should start by making sure that what...
Is there any good news?
With the Chancellor’s Autumn Statement predicting more borrowing and less growth, the Eurozone crisis dragging on and talk of a “double dip” recession, one starts to wonder: “where is the good news?!”Well there IS good news, but YOU have...