The 4Ps’s of marketing plus People, Process and Physical Evidence- these all relate to the marketing mix of a service.PeopleIf you are offering a service, you need the appropriate staff to deliver it. Customers are not just buying a product, they are buying into...
Here’s the last of the 4 P’s of marketing – PROMOTIONIt all means nothing if the benefit of your product hasn’t been clearly communicated to your target market. This might be a mix of: Public relations Advertising Sales promotion – a...
Here’s the third P of the 4 P’s of marketing. It’s…PLACEIt means how you will distribute the product or service you have, not where you will base yourself. You must get the product to the user at the right place and at the right time –...
PRICE is the second P of the 4 P’s of marketingThis is one of the most important elements, as it is the only element that generates turnover. The other 3 P’s are costs – costs to produce, cost to distribute and costs to promote. Your price (or...
Little understood by small businesses, mainly avoided if possible (that’s selling isn’t it? Ugh! I can’t sell..), but badly needed if you want to stay in business, and easier than you think!Let’s start with your customers. There’s nothing...
Well, he was a racing driver. And it’s an interesting idea, when applied to success and failure. I recently attended a seminar on Valuing Failure, which is part of the RSA’s Failure initiative. This seeks to find what we can learn from failure – such...
