17 Jun 2009 | Uncategorized
Where is the economy going on? And equally important, in what timescale? I wish I knew! Unemployment is up a whole 10% in the last quarter to 2.26 million. Yet there has been a bounce in the stock market, and our oh so short term memory is leading us towards the end...
16 Jun 2009 | Uncategorized
Denis Healey’s First Law of Holes – “ When you’re in one, stop digging!” A very good thing to keep in mind when you are Chancellor of the Exchequer. And also a very good thing to keep in mind when you’re in business. Because, I have...
9 Jun 2009 | Uncategorized
In English it is called a complex equivalence. It’s when two statements are joined in your mind but not in reality – it’s as though someone has said ” which means that” in between the two sentences. Salesmen use it all the time when...
6 Jun 2009 | Uncategorized
The Government are funding training and consultancy on a wide range of business issues allied to the recession. It can be for planning, strategic issues on finding new customers, keeping the ones you have, improving profits – in fact, pretty much anything that...
4 Jun 2009 | Uncategorized
In selling, there is an adage that you sell the sizzle, not the sausage. This means that you sell benefits rather than the product itself. This is how it goes. “Hello Madam. Would you like to buy some of these tubular cardboard coloured things with flecks of...
