Two issues are very common to small and medium-sized businesses. Everybody suffers from a lack of resource, and most people worry that their business is under some sort of threat, either externally or internally – and they are generally right, to some...
The usual way to analyse your potential customer base is by some sort of market segmentation. You might want to analyse your customers by product type, demographically, geographically, or some other method. You do this to try and describe and understand what sort of...
Businesses normally describe what they do. “We sell apples”.” We are accountants”. It’s not meaningful if you’re trying to explain to someone why they should buy from you. You’re not talking in your customer’s terms....