Understanding why your customers find it difficult to engage with you, leads to ways you can allay their fears and make it easy for them to do business with you.
How to safeguard what you have and exploit what you can
Growing yet staying in control. How to trust your people and how to avoid the trading trap and move to personalisation.
Context is important to establish what’s different about you and where you fit, and how you might exploit your advantages
What are you like, how your business is intertwined with your aspirations and some opportunities and threats