How frustrating is it when what you are told doesn’t have an action that will help you? How to avoid true but useless advice.
Understanding why your customers find it difficult to engage with you, leads to ways you can allay their fears and make it easy for them to do business with you.
Context is important to establish what’s different about you and where you fit, and how you might exploit your advantages
We all want a work life balance, but what is it, and how do we get it and keep it