Of course we don’t plan for death – we just expect it. It’s a natural consequence of being human. We don’t plan for death in our businesses either, but neither do we expect it. Businesses are not human. Although they are run by humans and have...
Businesses normally describe what they do. “We sell apples”.” We are accountants”. It’s not meaningful if you’re trying to explain to someone why they should buy from you. You’re not talking in your customer’s terms....
