Marketing – the last of the 4P’s

Marketing – the last of the 4P’s

Here’s the last of the 4 P’s of marketing – PROMOTIONIt all means nothing if the benefit of your product hasn’t been clearly communicated to your target market. This might be a mix of: Public relations Advertising Sales promotion – a...
Marketing – the last of the 4P’s

Marketing – the 2nd of the 4P’s

PRICE is the second P of the 4 P’s of marketingThis is one of the most important elements, as it is the only element that generates turnover. The other 3 P’s are costs – costs to produce, cost to distribute and costs to promote. Your price (or...
Marketing – the last of the 4P’s

Marketing – the 4 P’s

Little understood by small businesses, mainly avoided if possible (that’s selling isn’t it? Ugh! I can’t sell..), but badly needed if you want to stay in business, and easier than you think!Let’s start with your customers. There’s nothing...
Marketing – the last of the 4P’s

How to get rich? Quietly!

Cast your mind back to when you were 25, earnings £250 a week, then on to 35 earning £500 a week. Maybe when you got to 45 you were earning £500 a day. Maybe not. But whatever it was, how much did you have left? Probably about the same as now –...
Marketing – the last of the 4P’s

HMRC business record checks

On 17 December 2010 HMRC announced their intention to roll out a programme of Business Record Checks in the second half of 2011. At present they are consulting with professional organisations regarding the scope of their enquiries. This consultation will be completed...