Here’s the third P of the 4 P’s of marketing. It’s…PLACEIt means how you will distribute the product or service you have, not where you will base yourself. You must get the product to the user at the right place and at the right time –...
PRICE is the second P of the 4 P’s of marketingThis is one of the most important elements, as it is the only element that generates turnover. The other 3 P’s are costs – costs to produce, cost to distribute and costs to promote. Your price (or...
Little understood by small businesses, mainly avoided if possible (that’s selling isn’t it? Ugh! I can’t sell..), but badly needed if you want to stay in business, and easier than you think!Let’s start with your customers. There’s nothing...
Well, he was a racing driver. And it’s an interesting idea, when applied to success and failure. I recently attended a seminar on Valuing Failure, which is part of the RSA’s Failure initiative. This seeks to find what we can learn from failure – such...
Cast your mind back to when you were 25, earnings £250 a week, then on to 35 earning £500 a week. Maybe when you got to 45 you were earning £500 a day. Maybe not. But whatever it was, how much did you have left? Probably about the same as now –...
On 17 December 2010 HMRC announced their intention to roll out a programme of Business Record Checks in the second half of 2011. At present they are consulting with professional organisations regarding the scope of their enquiries. This consultation will be completed...
