How to game yourself with numbers
Numbers, gross margin and internal targets can mess up your business
How to have no competitors
The usual way to analyse your potential customer base is by some sort of market segmentation. You might want to analyse your customers by product type, demographically, geographically, or some other method. You do this to try and describe and understand what sort of...
It’s hard to grow – here’s how part 6
All about accountability and training
Why you do it is more important than How or What
Businesses normally describe what they do. “We sell apples”.” We are accountants”. It’s not meaningful if you’re trying to explain to someone why they should buy from you. You’re not talking in your customer’s terms....
It’s hard to grow – here’s how part 5
Not knowing how you are doing and making it up as you go along
Why we are failing as leaders
Thoughts on improving leadership in a creative economy